That’s what they said.

I think they wanted to motivate me.

It felt like they were trying to inspire me.

To keep going.

If you’re not growing,

you’re dying.

Catchy, sounds good.

Feels urgent.

Totally misses the point.

Totally false.

Next example of tissue paper thinking.

Growth isn’t inherently good.

It’s inherently more.

More revenue.

More scale.

It’s also more noise.

More pressure.

Growth is quantitative.

Always.

Good is qualitative.

Sometimes.

Dying?

We’re all doing that.

Every minute.

That’s a fact.

Another fact is that we’re always growing something.

Nothing is something when it comes to growing.

We grow distraction.

We grow doubt.

We grow defense mechanisms.

The question isn’t, are you growing?

It’s, what are you growing?

A better question:

Why are you growing it?

That’s where growth becomes directed.

That’s where growth becomes intentional.

That’s when we stop calling it growth.

That’s where we start calling it development.

If you’re not growing,

you’re developing.