Clarifying our objective before getting started can be the difference between success and failure.

An objective is a mental intention that defines direction, the emotional alignment that motivates effort, and the physical outcome that guides goal-oriented actions.

It is the ‘why’ that breathes life into a goal. Objectives don’t just define what we do — they align what we do with why we do it.

If you’ve determined what to do, have you figured out why you want to do it?