Imagine being at sea. Urgency is the storm demanding a reaction moment to moment. It demands immediate attention to ensure survival.

In contrast, imagine importance as the North Star. It’s steady, constant, and guiding. Even in the middle of a storm, it remains a fixed point, guiding toward an destination. It doesn’t demand attention but it is crucial for successfully navigating storms. We refer to the North Star as your intentional impact.

Navigating life requires recognizing when to focus on the urgent storms without losing sight of the important. It’s about not losing sight of your North Star — your intentional impact — amidst the immediate demands of the inevitable storms.

Are you surviving a storm, or navigating towards your intentional impact?

Don’t have an intentional impact? Reply ‘I’m interested’ to receive the Intentional Impact Exercise.