As life becomes more complex, it becomes increasingly important to be precise.

A picture captures what is.

A frame determines how we see it.

The same image can feel different depending on where the boundaries are placed around it. The frame determines what’s highlighted, what’s cropped out, and what context is provided.

When we mistake the frame for the picture, we accept a limited view as the full reality.

The frame tells you more about the framer than it does the picture.

Are you looking for what is or just the way it’s been framed?