Every system is perfectly designed

to produce its current results.

Some systems were designed to solve a problem.

Others were designed to keep solving.

When it comes to systems that solve,

at some point

solving turns into feeding.

Feeding attention.

Feeding on our attention.

Feeding urgency.

Feeding on our sense of urgency.

We pay.

It feeds.

What?

I thought we were talking about systems that solve?

We are.

Their solve is feeding our need.

Feeding our survival instincts.

Feeding the illusion of bigger, better, faster, more.

What started as a fix becomes a loop.

What started as service becomes dependence.

What started as attraction becomes distraction.

The system doesn’t need to ask for more.

It needs us to keep paying attention.

Paying with our attention.

The perfect design does not include a stop.

The current result doesn’t include a pause.

Or a break.

An end?

Yeah right.

If we don’t notice that,

neither will we.