Asking ‘Why?’ seeks clarity — it’s about examining purpose, the reason behind what we do. It aligns actions with intention, helping us move forward with focus and meaning.

Asking ‘Why not?’ challenges boundaries — it’s an invitation to explore, to push beyond hesitation, and see what’s possible, helping us to navigate the unknown with courage.

WHY establishes a foundation. WHY NOT opens doors to something new.

Together, they help us navigate the tension between intention and opportunity. They allow us to discern what matters most when leaving the known.

Why are you focusing on the known, why not consider something else?