That’s what we say

when can’t align decision and feeling.

We decide on an outcome.

That makes it the right outcome.

One problem.

The feelings don’t feel right.

That’s ok.

It’s just business.

Not personal.

Not moral.

Not ours to hold.

It’s always personal.

Business doesn’t make choices.

People do.

Where did we go?

We are still a part of business.

The choices we make through business

make the business.

They don’t excuse our values.

They define them.

“It’s just business”

doesn’t remove responsibility.

It reveals what we’re willing to trade.

There is nothing wrong

with putting money first.

Putting it first

means it matters most.

Saying “We’ll do it differently later”

or

“Once we make enough…”

sets the price

for the version of ourselves that

we’re willing to delay.

Putting business first

without naming what comes second

doesn’t excuse our actions.

It reveals

our price.