Staying close doesn’t always mean being physically near. It does require alignment — on what we’re doing, when we’re doing it, and why it matters.

But alignment isn’t a one-time event. It shifts. It deepens. In that process, until we reach shared clarity, it often feels like we’re doing ‘too much’. Talking too much, meeting too often, or over-explaining things that should already be clear.

The truth? Too much conversation is only overproduction AFTER we’ve reached alignment — not before. The cost of early over-communication is far less than the cost of misalignment. Staying in sync, clarifying the moving parts, and ensuring shared direction isn’t extra effort — it’s required effort. It’s the appropriate effort.

After that foundation is set, we can adjust. We can scale back. We find a rhythm that supports connection and alignment without too much. We let the practice of rhythm replace the practice of repetition.

Proximity is a condition. Nearness is a practice.

Are you practicing repetition before alignment and rhythm after?

WE WANT TO PRACTICE NEARNESS WITH YOU

Today marks the launch of our growing collection of words — a way we practice alignment and nearness with you. We will begin to link words to our semiotics in the daily posts to expand our shared understanding.

Visit us. Explore. Reflect.