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Where our words come together in a daily email.

Optimize vs. Coordinate

Optimization minimizes waste and asks, “What’s most efficient? What is the right way?”

Coordination develops coherence and asks, “What’s most aligned? What is the right action?”

Questioning the right way assumes that we are doing the right action.

Questioning the right action is the right way to figure out what to do.

Are you looking for the right way or the right action?