An objective is the reason the goal matters. It’s the why behind the what. The purpose is hiding under the target. Anyone can name a goal. Only the …
The Goal Behind the Goal
| | Filed Under: R5 - Don’t be certain |
Objectionable Risk or Objective Reward
| | Filed Under: R5 - Don’t be certain |
Objections sound smart. Measured. Reasonable. They explain why something won’t work. Why the timing is wrong. Why we should wait. They create the illusion …
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