General

I was reluctant to watch it. Everybody seemed to be talking about it. Another press conference clip. Another vulnerable moment gone viral. Someone I trust …

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For the last couple of years,we’ve been building a living dictionary to definethe language of The Sidekick Way. Until recently, we hadn’t felt the …

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I’m excited. I’m committed. When really,I’m interested. Then it gets hard. Or it gets slow. Or I can’t sense any progress. Then I start looking for the …

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I act with conviction. I’m building. Shipping. Disrupting. It feels like creativity. Looks like momentum. It’s only movement. Without vision. Without …

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Survival seeks homeostasis. Predictability. Safety. Certainty. Development requires the opposite. Unpredictability. Risk. Uncertainty. Leaving the …

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Class is all learning. Everything is learning. Every moment is material. That hard conversation? Class. That weird silence on the Zoom call? Class. That …

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We act like we’re the boss. Like it’s all on us to figure out, fix, force, solve. The good news about being the boss? You’re in charge. The bad news? …

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An illusion is a sleight of hand. It’s something I’ve misinterpreted. A delusion is a sleight of truth. It’s a lie I’ve told myself. Illusions are shared, …

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What we're willing to make time forreveals what we believe is worth building. If we're not blocking the time for something,the thing is not creating …

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thebosslovesand. We often treat culture and productivity as a tradeoff. Like one comes at the cost of the other. What if culture isn’t a delay to …

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In development, resistance isn’t a red flag. It’s an indicator that we are on the right track. Development requires leaving the unknown, with or …

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An objection is resistance. It stops progress,challenges direction,and is an explanationas to why something won’t work. An objective, on the other …

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