Urgency are the events that demand our immediate attention. These are the reactive moments that call for action to immediate threats and challenges.

Importance involves setting our long-term course. It is proactive, focusing on strategies and opportunities that define our future trajectory.

The challenge and opportunity are in aligning actions that address both the urgent and the important. This requires us to avoid taking immediate actions that derail or delay our long-term goals.

Are your actions reactionary, or are they also keeping you aligned to your big-picture goals?