As life becomes more complex, it becomes increasingly important to be precise with our thinking; how we frame things.

When we frame in story, we are seeking a conclusion. It’s linear thinking. Beginning, middle, and end.

When we frame in paradox, we are accepting a contradiction. It’s recursive thinking. Beginning, middle, and beginning. All we ever have is a beginning.

Stories are how we close loops to feel safe. They resolve by choosing a side.

Paradoxes are how we hold tension to stay in alignment. They clarify by holding both truths.

Are you looking for a beginning or an end?